Gabriel Ogounniyi, Executive Director LDLD NGO

Gabriel explains how the use of video influenced their NGO to start using pictures when training women

Hyacinthe Assogba, “Un monde” NGO, Benin

Hyacinthe describes how video changed the perceptions of multiple actors in the rice value chain

Jérôme Sambiena, Rural radio of Tanguieta

Jerome explains how videos are used by rural radio and their importance in agricultural development
 

Solange Fetche, woman processor, Gobé

Solange describes the actors’ perceptions regarding the quality and price of rice
 

Vincent Ladekpo, Facilitator LDLD NGO, Benin

Vincent talks about the various strategies used by farmers to watch the rice videos in their villages

“Very nice images demonstrating water solubility of fertilizers. That is a perfect example of how to get more impact out of an FFS type demonstration. It's going to help a lot of farmers harvest more and spend less money.”

Jeffery Bentley, agricultural anthropologist, Bolivia

“All [IFAD] colleagues mentioned above should consider themselves happy winners of the jackpot and collect their copy in Valérie Vicari's office before someone else comes and convinces her to hand them out.”

Claus Reiner, IFAD, Rome

Mark Holderness, Executive Secretary of the Global Forum on
Agricultural Research (GFAR), presents his viewpoint on
WARDA’s integrated rural learning approach (01:29).

"Some people asked to watch the video a second time, whereas still others wanted to have a copy of their own, so they can watch at their own convenience."

Germain Zossoungbo, NGO Un Monde, Benin

"According to the facilitators, watching the videos on seed has stimulated them to start looking for local solutions to common problems that farmers face. It is by drawing on local knowledge that sustainable solutions can often be found at almost no cost."

 "The farmers pay a lot of attention to the quality of their seed that they store for the next season. They did not say they are going to copy all what they saw, but they will apply the most essential."

Louis Béavogui, IRAG, Guinea

Nancy White, visual facilitator of Full Circle Associates, talks about how WARDA enabled cross-cultural learning through
video (01:02)

“Farmers were excited to see what other countries do compared to their own methods and it was also an eye opener to see Asian farmers who have grown rice for centuries use simple methods of seed handling. Every sub-county where the video was shown had a resource center equipped with TV and video deck.”

Robert Anyang, APEP, Uganda

“We also wish to recommend that the media itself needs to view and internalize the concept before they can send it out more, the media is a great key partner in promoting the cause. The videos are a great mode for communicating to the rural people, but the print and broadcast media can play a big role to supplement the videos.”

Grace Musimami, Farmers Media Newspaper, Uganda

Riccardo del Castello, Communication for Development Officer at the Food and Agriculture Organization (FAO), shares his
ideas on how synergies can be built between rural radio and educational videos (02:53).

« Aboucar Pastoria Sylla, of the rural radio in Kindia, who often interacts with rice growers, has been the key person involved in translating the videos in Susu [local language]. »

Louis Béavogui, IRAG, Guinea